RED ROCK BICYCLE COMPANY (“RED ROCK BICYCLE”) is committed to respecting your privacy. We’ve structured our Web site so that, in general, you can visit RED ROCK BICYCLE on the Web without identifying yourself or revealing any personal information. Once you choose to provide us personally identifiable information (any information by which you can be identified), you can be assured that it will only be used to support your customer relationship with RED ROCK BICYCLE.
This statement regarding the privacy of the personally identifiable information you provide online covers five main areas: Awareness, Choice, Accuracy, Access, Security, and third party links.
What we collect. Upon logging onto our Web server, our Web server automatically recognizes your domain name but not your E-mail address (where possible). We will collect the domain name from which you log on, aggregate information on what pages you access or visit, user-specific information on what pages you access or visit and information volunteered by you.
We do not collect your E-mail address unless you contact us by E-mail or volunteer your E-mail address and other personal information.
RED ROCK BICYCLE‘s Web site uses “cookies” to enable you to sign in to our services and to help personalize your online experience. As you browse, we may install cookies (tiny text files stored on your hard disk by a web page server) in your browser. Cookies cannot harm your computer and they do not contain any personally identifiable information. One of the primary purposes of cookies is to store your preferences and other information on your computer in order to save you time by eliminating the need to repeatedly enter the same information and to display your personalized content on your later visits to Web sites. Cookies also help us to improve our Web site and to deliver a better and more personalized service. Among other things, they enable us:
On RED ROCK BICYCLE’s Web site you can order products or services and make requests. The types of personal information that may be collected on these pages are name, contact and billing information, transaction and credit card information.
In order to tailor our subsequent communications to you and continuously improve our products and services, we may also ask you to voluntarily provide us with information regarding your personal or professional interests, demographics, experience with our products and contact preferences.
How we use it. RED ROCK BICYCLE uses your information to better understand your needs and provide you with better service. Specifically, we use your information to help you complete a transaction, to communicate back to you, to update you on services and benefits, and to personalize our Web site for you. Credit card and bank account numbers are used only for payment processing and are not retained for other purposes.
Whom we share it with. RED ROCK BICYCLE will not sell, rent or lease your personally identifiable information to others unless we have your permission or are required by law.
RED ROCK BICYCLE strives to keep your personally identifiable information accurate and secure. We do not provide access to your information online. In order to update or correct your information with RED ROCK BICYCLE it will be necessary for you to contact RED ROCK BICYCLE directly through the methods listed below. To protect your privacy and security, upon contacting us we will also take reasonable steps to verify your identity before granting you access or enabling you to make corrections.
RED ROCK BICYCLE is committed to ensuring the security of your information. To prevent unauthorized access or disclosure, maintain data accuracy, and ensure the appropriate use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online. We use both secure third party and encryption technology when collecting or transferring sensitive data, such as credit card and bank account information.
Future Developments. From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will post the policy changes to our Web site to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our Web site periodically. We will only use data collected after a policy has changed for the new purposes.
RED ROCK BICYCLE may at times provide links to other Web sites. These Web sites are not controlled by RED ROCK BICYCLE and we are not responsible for any content contained on any such Web site. While we try to link only to Web sites that share our high standards and respect for privacy, RED ROCK BICYCLE is not responsible for the privacy practices employed by other Web sites. We recommend that you review the privacy and security policies of each Web site you visit.
Last Revised: May 15, 2013