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We are hiring Service Writers

The Red Rock Service Center is currently looking for Service Writers. The position entails discussing the customer’s bike issues with them, helping them determine the best service for their needs and then properly conveying this information to the technicians. Job requirements: Upbeat attitude being eager to make a customer’s day The ability to touch type, minimum of 45 words per…

Getting Faster on the Road

Tips for increasing your speed and power, whether you’re a casual rider, sport rider, or racer The majority of local riders (excluding racers who have a coach and/or a plan) tend to slog along, amassing miles, chatting with friends, and they never really seem to get fast…not that there’s anything inherently wrong with that. If one would analyze their riding…

Apparel Sale

Whether you’re shredding the gnar or pedaling to the post office, there’s no reason why you can’t look stylish while you ride. We do our best to keep all the apparel that you need and want in stock so you can try it on, feel it, see how it fits on you and then walk out with it so you…

Townie Day!

The revolution started here. The Townie® introduced Electra’s patented Flat Foot Technology® to the world and it was love at first sight. That love has made the Townie the best-selling bike in the U.S. For real. Turns out people like originality. The Townie was born from an idea that challenged the sacred geometry of bike design and created a completely different riding experience….

Road Racing Tactical Tips

Being the strongest rider doesn’t guarantee good results. You must know what to do, what not to do, and when to do it. Here are just a few tips on how to handle various situations during a road race… Between the start of a road race and the finish line there’s a lot that goes on. There is subtlety and…

Become a Bikepacker!

Bikepacking can be intimidating. We get it. Not only are you taking your average ride and extending into two, three, five or more days, but you need to figure out your route, water supply, food, gear, bail out points, companions, etc. It’s a lot to think about and almost too easy to become overwhelmed, especially on your first trip. We…

Brian Head Endurance

Chris Holly won the Brian Head Endurance mountain bike race this Saturday. Finishing the 44 mile course in 3 hours and 34 minutes beating out the next fastest rider by about 10 minutes. Villafane Gomez took the lady’s podium followed by KC Holly. The Brian Head Endurance is in its 2nd year and attracts elite racers who are willing to…

The 6Fattie Coup

It seems like everything is a revolution these days. Especially in the biking world. Every new color of shiny doodad that comes out is going to revolutionize the sport. This couldn’t be more true of the wheel size evolution that has occurred over the past 15 years. First, we had 29ers come in and slowly, as frame geometry and wheel…